Stupid ideas – we love you!

So much has been written and said in praise of great, innovative, groundbreaking ideas, I thought its time someone spoke up in favor of utterly stupid ideas and colossal failures. I think that without those ignorant fools brave enough to try and realize dumb ideas, we wouldn’t have any great ones. In my opinion, those who are

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Using Communities for Setting Trends

For word of mouth epidemics to occur certain kinds of people and conditions are needed (Malcolm Gladwell in his book the tipping point, describes them extensively).  Another ingredient in the viral spread of messages is communities. Communities have a special ability for creating trends. They act like viral incubators that use strong connections between members to

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Motivating in social media – Getting people to do, not just to know

Friday, 6am, Kfar Saba, Israel – The phone is ringing near my bed. My sister is on the other line. “So, you’re coming?” she asks. Still not sure if I’m dreaming or what I did to deserve this ungodly wakeup call during the weekend, I mumble back “wahh…coming where?” and just then it hits me

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Tying the white ribbon

Lima, Peru – 2003: I’ve just finished another tandem paragliding flight with my instructor as part of my paragliding course. I was about to head back to my hostel when my instructor, Miguel, called out to me. He was smiling and holding up a white ribbon in his hand. I knew what that ribbon meant

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Oops, guess it’s working

A few months back, after we’ve finished developing the alpha version, we wanted to test it out technically, just to see that all the systems we working as they should. We gathered 7 of our close friends and relatives, explained what we were doing and and asked them to try and promote several mock campaigns

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The New Socially Rich

The social revolution has generated a new type of wealth: social capital. Some individuals that have acquired a large influence and have an intent and active audience that they engage are, in fact, socially wealthy. They have either acquired that audience to promote some personal agenda or business (and they use part of that influence

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Word-of-Mouth Ethics

Promoting brands and organizations via word of mouth presents a tough practical and ethical challenge. On the practical front, a major challenge is how to initiate and monitor conversations in that field. Another challenge is a moral-ethical challenge that opinion leaders face when they want to promote a brand or a product to their audience.

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An open letter to a corporation

Humans and corporations are not that different from each other (relevant Wiki reference here). Since this next post is intended for corporations,  I thought it might be easier to talk to them directly, so here goes: “Hi, how’s it going? How’s business? Listen, I’ve seen you struggling to fit in this new social thing that’s

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Why brands still fail in Facebook – Information vs. Conversation

To this day, watching brands try and participate in the social party looks like watching a train wreck. It’s actually kinda sad, and it reminds me of an unpopular kid being left out of the party, and either trying to scream his way in (“like us! like us now dammit!”) or trying to bribe his

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Ahh…. Fresh Air!

After almost a year of development, operating in stealth mode and exposing our product to a handful of people, we’re finally out in the open air. It started as a final project in a software development course. We were trying to develop a method that measures and compares the social effectiveness of brands and pages

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